European Competitive Telecommunications Association

Pablo Freire

Chief Strategy Officer, MÁSMÓVIL Group


Pablo is Chief Strategy Officer at MÁSMÓVIL Group since May 2015. The Group, owner of the brands Yoigo, MÁSMÓVIL, Pepephone and Llamaya, is currently the fourth largest operator in the Spanish market. Previously Pablo has worked for Ono, the leading cable operator in Spain acquired by Vodafone Group in 2014, where he has held a number of top management positions including Head of Strategy, Business Development and Innovation Director, Wholesale and Interconnection Director, Strategic Planning and Control Director and Head of the Shareholders Office. Prior to joining Ono, he has worked as Financial Controller for Auna Telecommunications Group. Pablo started his career at Arthur Andersen (currently Deloitte) where he has served as auditor and consultant for six years.

Pablo holds a University Degree in Business Administration and postgraduate studies at IESE Business School and IE Business School.

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