PLAY (P4) is an independent, privately owned mobile operator operating a 4G LTE, UMTS and GSM network in Poland. PLAY is considered to be the most successful late entrant in Europe. 9 years from its launch, PLAY provides services to 14.6 million customers, making it the second largest mobile operator in Poland in terms of customer numbers, with a 25.6% market share.
PLAY provides services to 85% MVNOs customers in Poland. PLAY’s customers have unmatched coverage, with additional access to all networks through national roaming agreements.
PLAY is distinguished by a competitive, better value for money offer in all market segments, including prepaid, postpaid, mix and mobile data. The offer is targeted at individual consumers, SOHO and SME segments.
PLAY’s services are available through a nationwide sales distribution network of up to 800 award-winning new design stores and 50 000 prepaid outlets. PLAY is known for innovative services, clear branding, best customers experience and attractive offers.
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