European Competitive Telecommunications Association


PLAY (P4) is an independent 4th mobile network operator in Poland, providing wireless telecommunications services as of March 2007. With a customer base of nearly 5 million PLAY has already achieved a 10% market share and a leadership position in the postpaid segment acquisition.

PLAY is distinguished by a competitive, better value for money, voice and mobile broadband offer in all market segments, including prepaid, postpaid and mix, targeted at individual customers and small business. Our services are available through a nationwide sales distribution network of above 1000 own and dealer stores, and 45 000 prepaid outlets.

PLAY’s own UMTS and GSM network provides 88% population coverage and is supported by national roaming agreements that contribute to countrywide coverage.

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