Telenor implements multi-country ring back tone...
TELENOR IMPLEMENTS MULTI-COUNTRY RING BACK TONE SOLUTION FROM THE EUROPEAN COMPUTER TELECOMS GROUP (ECT)
new value-added service launching in Norway
Munich, March 15th 2007 - Telenor, one of Europe´s leading carriers, has launched Telenor's Ring Back Tone Service Ventetoner based on the technology of the European Computer Telecoms Group (ECT). From a shared central installation in Norway, the platform is enabled for eventual operations in other countries at a later stage. ECT has provided similar multi-country implementations in a number of important projects, addressing the typical double pressure on carriers to cut costs while at the same time introducing new and innovative services.
In order to minimize the organizational resources for administration, Telenor is using the interfaces available with the ECT solution to outsource all marketing and provisioning to multiple content providers. ECT provided the complete solution within 16 weeks from order to final acceptance.
The Ring Back Tone service will have WAP and SMS user interfaces for each country in its own language and currency as well as its own country-specific content. ECTA's technology enables Telenor to sell ring back tones to its subscribers via numerous content providers. Market penetration of the service increases significantly when multiple content providers sell ring back tones directly on their portals.
We are certainly proud to provide a highly strategic carrier like Telenor with our solution. With Telenor´s leading position, both in Europe and on a global level, we are looking forward to explore the potential for future cooperation comments Dr. Marshall E. Kavesh, CEO and founder of ECT, on the recent success.
Background information on the ECT Ring Back Tone Application
The traditional ring back tone is the tone heard by someone who calls your telephone number. The ECT Ring Back Tone Application allows subscribers to replace this standard tone with a personalised sound file. The subscriber can assign different ring back tones to different callers or group of callers, even dependent upon the date, weekday and/or time. The personalised ring back tone can be a pop song purchased over a portal, a corporate advertisement, a joke, etc.
User Interfaces for your Mobile Subscribers: Each implementation of the ECT Ring Back Tone Application generally includes four customised user interfaces for the administration of the service by the mobile subscriber: Telephone interface via interactive voice response (IVR), a web portal, a WAP portal and an SMS interface.
Interfaces to Content Providers: The customised web portal provided by ECT offers content providers an open data interface for the uploading of ring back tones, definition of ring back tone group, pricing of ring back tones, downloading of event tickets and statistics, etc. You can make this interface available to external providers also delivering content or reserve this interface for your internal use.
There are three different architectures to realise this service: The AutoCarrier Softswitch in a central or a de-central architecture without tromboning, using the call drop back feature in an Intelligent Network Architecture and AutoCarrier® Communications Servers as Intelligent Peripherals.
The complete solution of the ECT Group contains the following components:
- Customised AutoCarrier® Data Warehousing and Separate File Server, e.g. for library of ring back tones, subscriber data, transaction-based records, call data records, statistics, etc.
- Customised interfaces from the AutoCarrier® Data Warehousing to your Customer Care System and billing databases as well as to content providers.
- Customised user interfaces and front ends for the administration and usage of the system by the subscriber, e.g. SMS, interactive voice response (IVR), WAP and web interfaces.
Telenor is one of the largest mobile operators worldwide with ownership interests in 12 mobile operators across Europe and Asia, constituting a total subscriber base of 82.7 million at year-end 2005.
Telenor is Norway's largest telecommunications company and one of the fastest growing providers of mobile communications services worldwide. Telenor is also the largest provider of TV services in the Nordic region. In 2005, 57% of the Group's revenues were derived from the mobile operations. Telenor has mobile operations in some of the world's fastest growing markets, and the home market, Norway, is one of the most advanced in the world today.
Group revenues for 2005 reached NOK 68.9 billion (appr EUR 8.6 billion) - a growth of 14 per cent compared to 2004. At year-end 2005, Telenor employed 27,600 people (man-years) - 16,700 of whom were employed outside Norway.
About the European Computer Telecoms Group (ECT)
Established in 1998, ECT develops and enables value-added voice services for leading fixed and mobile operators worldwide.
Our parent company, the European Computer Telecoms AG, is an unlisted German public company with world-class engineering and production facilities in Munich, Germany. Within Europe, our local direct sales and maintenance services are provided by wholly-owned subsidiaries in England, France, Germany, the Netherlands and Poland. We also work closely with value-added resellers, global integrators and OEM partners worldwide.
ECT is first and foremost a company of entrepreneurs which is reflected in our outstanding business development. The products we implement for our customers are judged on the basis of their commercial performance, and within our company, we also pay strict attention to that most important business criterion: profitability. In 2004, we earned 4.4 million euros before tax, interest and depreciation with consolidated net retained profits of over 4.5 million euros and approximately the same amount of money in liquid funds at the close of the year. To ensure transparency for our customers, we publish our audited consolidated accounts annually and we expect our annual report for 2005 to show total revenue of nearly 20 million euros with even higher earnings and retained profits. In 2004 and 2005, ECT received the Deloitte Technology Fast 50 Award as one of Germany's fastest-growing technology companies. The ECT Group currently encompasses 125 employees.
Our mission is to enable network operators to make money by giving businesses and consumers telecoms services they really need and want, such as Network-Based Call Centers, Televoting and Mass Calling Services, Ring Back Tone Service, Mobile Office and Advanced VPN Services, Network-Based Interactive Voice Response Services, 3G Video Services, Prepaid Mobile and Prepaid Calling Cards. We do this by paying attention to what makes communications more efficient, more individual, and more fun, while at the same time lowering the CAPEX and OPEX of the underlying technology.
For all these reasons we'e particularly proud that carriers such as Tele2 who hate expensive infrastructure and provide services people really want at the best price possible choose ECT again and again as their partner. Our customers former incumbents such as Belgacom, BT, and Deutsche Telekom, alternative carriers such as Energis and Telewest, and major mobile carriers such as TeliaSonera, Turkcell and Vodafone, know that we do a good job, as it is revealed not only in our bottom line, but in theirs as well.
With smart technology and comprehensive service applications, ECT provides value-added services running on our own complete line of open platforms for intelligent networks, intelligent peripherals, service nodes, and next-generation networks. We have implemented Network-Based Call Centers, Televoting and Mass Calling products for leading carriers, such as Belgacom, BT, Deutsche Telekom and Tele2. Our solutions for mobile value-added services are utilized by among others Vodafone D2, Turkcell, TeliaSonera, Tele2 Sweden, Tele2 Norway, Tango, Omnitel, MTC Kuwait, Mobiltel and Comviq.
For further press information:
European Computer Telecoms AG
Tel.: (0049) 89/ 55 29 47 911
Fax: (0049) 89/ 55 29 47 - 111