Cyta in Greece inherits of a unique 50-year-experience in telecommunications through the Mother Company, the leading integrated telecommunications carrier in Cyprus. It has started commercial operations in Greece in October 2008. Being the latest entrant in an already mature telecommunications market, the company has implemented differentiation strategies as a means to facilitate growth and development. It was the first operator to offer a new era of broadband solutions to the Greek mass market based on the VDSL2 technology, providing high speeds of up to 50Mbps. It has developed an extensive internal Customer support infrastructure, including call centers, technical support centers, on field technicians and a large modern fleet, along with an extensive distribution network of 26 owned stores and over 500 partner stores around the country.
In July 2014, Cyta Hellas has entered the full MVNO market, as the first and only full MVNO operator in Greece. As a result of this development, Cyta Hellas, was the first among all operators in the country that enabled the provisioning of 4play services (Fixed, Mobile, Internet, IPTV) from a single provider.
After only few years of commercial presence in Greece, Cyta Hellas has consolidated its position as being a pioneer and a significant investor and job creator in the market in times of economic recession. Showing the highest rate of market growth, today, the company has 10% market share in the fixed/broadband market. With its privately-owned next generation fiber optic network of 5.500 km, in length, Cyta Hellas covers over 70% of the country’s population and offers a full range of telecommunications services (fixed telephony, mobile, internet, data, connectivity, cloud, RCS and value added services) to home customers and businesses.
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